Rezatec provides Big Data geoanalytics using proprietary algorithms and advanced machine learning techniques to deliver strategic, commercial insight for their customers.
Rezatec initially required a website refresh but quickly became an opportunity to refresh their brand at the same time. Equity in the original brand image meant this had to be more of an evolution than a revolution.
A new symbol was drawn to represent Rezatec's analysis of earth data together with a contemporary typeface and complimentary colour palette that reflected the original brand equity.
Rezatec now have the brand image to align with their business growth aspirations. The design of a new portal is next on the agenda!