Following on from the creation of Project Lingerie's brand identity in 2015, fast forward two years and we have now shot new product photography to represent the three different subscription categories; 1. Basics; 2. Pretty Everyday; 3 Deluxe together with the three stages of the customer experience; 1. Treat; 2. Receive; 3. Feel.
Products were shot overhead together with packaging to demonstrate the quality of products and service making it easy for potential new customers to see what they will receive when they sign up.
The new shots are used online and social media channels and each element was shot individually and has been artworked to allow future flexibility and insertion of alternative/new products.