It’s been a busy few months since our visit to the first LinkedIn Live (#LILK) event in Kent back in October 2018. Following the success of the event, Tunbridge Studio reached out to Mark and Sam at #LILK and proposed a way of working together, as an official sponsor, creating the brand identity and event communication materials surrounding this. The second event is now upon us (21st February 2019) and the first time the brand identity will properly be represented at an event. With over 500 people signed up it’s set to be one of Kent’s biggest and most exciting networking events!
In the new identity, the hashtag '#' and letter ‘K’ of ‘#LILK’ act as dynamic entry & exit points for the wordmark highlighting the concept of movement within the event space itself, with the ‘K’ also acting as a directional/reversed play button referencing the core idea of ‘live’ – face to face networking with your LinkedIn contacts. The typographic expression with this modern and conceptual approach sets the event apart from other networking events and is accompanied by a dark and light blue colour palette referencing the LinkedIn mid-blue brand colours for distinctive brand association.
Set in rounded letterforms, the identity evokes movement and energy, as well as the softer welcoming nature of the LinkedIn platform and overall experience – professional, productive, inspirational and successful. In addition to the letterforms are two diagonally opposite corner devices suggestive of the physical ‘space’ in which audiences can meet the people behind their LinkedIn profile, together with referencing the virtual profile each LinkedIn user has. The ’space’ device then acts as a design system for delivering messaging specific to promoting and sharing information around the events. These create a flexible/expandable inner ‘space' to house information that directly links back to the visual #LILK identity, which can be overlaid directly onto event photography together with a dark blue transparent gradient, again furthering the visual brand association with LinkedIn.
The mark is part of an identity system that will include social media posts, onscreen presentations and event materials ranging from event environmental graphics to smaller items such as t-shirts and stickers – all requiring a sense of coherence and consistency for the audience pre-event, during the event and post-event. The scalability of the logo allows it to be used effectively from a small emblem on a badge to a supergraphic within the event itself.
We look forward to sharing the outcome of the event soon!