Fruitflow®+ Omega-3 harnesses the natural goodness of ripe tomatoes and oily marine fish – two heart-healthy ingredients – in order to smooth blood platelets, maintain healthy blood flow and help maintain a healthy heart.
The Fruitflow+ website was to become the main sales channel for the business but with a high bounce rate and poor UX/design a refresh was in order. The desire was to be more lifestyle and less scientific, appealing to a predominantly middle aged audience (40+) who are already considering health and lifestyle changes to improve their everyday lives. The site had to utilise the existing Fruitflow+ brand style and follow suit with existing design/marketing such as product packaging.
To begin with a new sitemap and architecture was formulated with the core focus of driving sales via the e-commerce section of the site. From this wireframes were then drawn up for key template pages before three visual design concepts were crafted and presented to the client.
Once a favoured design was chosen it was time to visualise each of the key page templates, inline with the drawn up wireframes in order to arrive at artwork ready visuals for supply to the clients developers.
A further suite of icons were created to visually aid the site sitting alongside carefully considered stock photography.