Cyjax are a leading UK-based cyber security business combining industry leading innovation and unrivaled experience. Their previous brand was tired and unaligned to the direction the business needed to be heading – a new identity was required that reflected the true ethos of the company and that could be adapted across their suite of communications.
After presenting a variety of brand concepts a route was chosen using the 'C' of Cyjax as both a protective pair of hands and a symbol of innovative tech with concentric keylines. The bold colour palette of magenta and aubergine was an adaptation from the previous identity, retaining the equity in this distinctive and ownable look and feel.
Together with brand guidelines other applications included corporate stationery, office branding and ultimately the complete redesign and UX of their online client portal including a sophisticate set of data metrics and brand-led icons.