By the Bridge are a nation-wide independent fostering organisation, based in Kent. Having worked with them since 2003 on the creation of their brand identity and entire communications suite including corporate stationery, advertising and printed literature – fast forward to 2015 where they required a refocussed, recruitment driven website that facilitated responses, spoke to multiple audiences and represented the true ethos and personality of the business.
In addition – for young people, a guide was required introducing them to foster care and the company together with an engaging folder suite that assisted in recording achievements and success.
• Personality represented through a commissioned and art directed photoshoot of differentiating ‘real’ foster parents and young people in their own surroundings
• Genuine online recruitment enquiries up by 20%
• Acquired by the Cambian Group for £36m in 2015
Photography: David Hares